Posts Tagged ‘media interview skills’

I was very saddened to read the Helen Thomas story yesterday.  After a groundbreaking, glass ceiling shattering, brilliant career she left the job she loved because she said some really dumb and offensive statements which were captured on camera.  She is like the superstar baseball player who stays too long and leaves the game a shadow of his peak years.  We had a little taste of that this year with Ken Griffey, Jr. who abruptly left the Mariners because, his public statement says, he didn’t want to be distraction for the team.  Unfortunately he was having a lousy year and no true Mariner fan wanted to see him leave the way he did.

The same is true for Helen Thomas.  I met her in the mid-1990′s when she was covering the Clinton administration.  She was a great guest on our morning news show when we broadcast from the White House lawn. I had the pleasure of talking with her before and after her interview.  She was knowledgeable, feisty, and never afraid to ask the tough questions.  She was a trailblazer who made it possible for many more women journalists to move beyond covering the society pages.  But maybe she stayed just a little too long.

How do we know when it’s time to hang ‘em up?  It may be a bit easier for athletes to know, because the body often gives out before the heart gives up.  For the rest of us, I don’t know.  Hopefully we’ll learn something from Helen Thomas, not the least of which is not to say dumb and offensive things in public!

That is the question…and I get it all the time.  I was watching Nancy Pelosi last night on the PBS News Hour and she was talking about the passage of the historic health care bill that was signed into law earlier this week. Putting politics of the issues aside, I was struck by Pelosi’s ability to stay on message regardless of the many times Jim Lehrer, the interviewer, wanted her to bash her Republican colleagues.

If I were coaching Ms. Pelosi, I would give her kudo’s for bridging back to her main points and being very disciplined and not rising to the bait by revealing any harsh feelings she may have about the grueling process she had just witnessed.  However, there’s one behavior that distracts from Ms. Pelosi’s message and that’s the constant smile that she wears in all of her media interviews.  Sometimes it looks like her face has been cast in plaster and the smile sits there without regard to any human emotion.

For people who are regularly in the media spotlight and talking about controversial issues, instead of a constant smile, I suggest they create a warm and friendly demeanor.  Smiling all the time is not natural.  But if you can think “warmth and friendliness” it looks more authentic to the viewing and listening audience.  Smile if it comes naturally and the rest of the time, be yourself and think “warm and friendly!”