As an accomplished marketer, I knew the power of getting my message right. However, until I worked with Lorraine on my Elevator Speech, I was confusing my audience about what value I offered. After spending one morning with her I saw an immediate response to my message and a dramatic increase in qualified referrals.
Harry A. Thomas
MarketingHat

Lorraine Howell is the perfect media coach. She has the expertise to know what producers are looking for, the communication skills to help authors hone their stories for interviews, and the wisdom and understanding to provide the emotional support clients may need as they develop their own confidence and self-assurance.
Madeleine Van Hecke, PhD
Author of Blind Spots: Why Smart People Do Dumb Things, Prometheus Books, 2007

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You need Lorraine Howell’s Message Development Expertise if:

  • You have a new high tech product and seem to be getting yawns from audience.
  • You are adding a new division or changing strategy and you’ve been tapped to explain it in public.
  • You are the new kids on the block and need to differentiate your product or service.
  • Sales and marketing efforts are falling flat and you must refresh your approach.
  • Networking is a big part of your revenue generating strategy and you need a memorable “elevator speech”

Without a coherent message that resonates with your intended audience, you really have nothing to say! Whenever you speak to the media or directly to a live audience, it is crucial to plan and polish your “message” ahead of time.

Broadcasting veteran Lorraine Howell can help you get to the heart of your verbal message, and translate complex ideas or technologies into language that will be understood by a wider audience.

Lorraine will help you identify scenarios where message development skills play a crucial role for you and your staff. She will design training that uniquely addresses your organization’s objectives, needs and training requirements.

Format options include:

Message development sessions for large groups available on request.

Schedule a Message Development Session

Contact Lorraine Howell to bring a message development session to your organization. Call her at (206) 447-1375, e-mail her at lorraine@mediaskillstraining.com, or use the online form.