Training Formats
Lorraine Howell offers training on Presentation Skills, Media Interview Skills, Crafting an Elevator Speech, Message Development and Crisis Communications in a variety of formats.
Lorraine’s sessions are not “cookie cutter” or “off-the-shelf” training modules. She gets to know you and your company’s needs and goals prior to the initial training. She works with you to make sure that you get the most value for your investment. And she continues to work with you afterward, checking on your progress, and consulting whenever you need help.
Lorraine will help you determine the most appropriate learning approach for your goals and skill profile. Since skills develop over time with practice and coaching, seminars and workshops followed by one-on-one sessions has proven to be the most effective way to achieve the desired results.
One-on-One Executive Coaching (2- 4 hour sessions)
- Tips and strategies
- Development of content and messages specific to your goals and objectives
- Techniques for getting your message across
- Videotaped practice exercises
- Detailed analysis and evaluation of current skills
- Troubleshooting and problem solving
- Samples of real television interviews
In these one-on-one sessions, you will receive in-depth evaluation of your current skills, and customized instruction to advance those skills.
Create your message
Training consists of videotaped practice exercises and may include work on upcoming speaking engagements. In-depth identification and clarification of your major points will be covered.
Review PR and market positioning
Prior to the initial training we will review all of your current public relations and marketing materials and ask you for your goals and objectives for the training. Our goal is to learn as much as possible about your public relations and presentation objectives in order to design training that fits your needs.
Debrief
Whenever possible, after the initial training, Lorraine Howell will be available to attend a speaking engagement to assess your progress and provide feedback for improvement.
Intended audiences
Executive coaching can benefit CEOs, top level executives and managers, sales and marketing professionals, public advocacy spokespersons, and anyone who makes presentations on a regular basis.
Executive coaching can also be added to group sessions. If you have a group that needs training, you get the best results if there is a group session first, followed by individual coaching sessions. Shorter follow-up sessions are strongly recommended for best results.
Small Group Seminars (4-8 hours)
- Content and message development
- Tips and strategies
- Videotaped practice exercises
- Interactive skill building
- General assessment of individual skills
- Media relations overview
- Samples of real television interviews
Small Group Seminars are designed for a team of people from the same organization who want to improve their skills. The purpose of the small group session is to give participants
practical tips and strategies for improving their skills.
Participants will be videotaped in brief practice situations. They will engage in interactive group exercises on “messaging,” and provide each other with peer evaluation of current skills. There will be a general overview of techniques. Participants will receive a general evaluation of their individual skills.
Review PR and market positioning
Prior to the initial training we will review all of your current public relations and marketing materials and ask you for your goals and objectives for the training. Our goal is to learn as much as possible about your public relations and presentation objectives in order to design training that fits your needs.
Intended audiences
Small Group Seminars can benefit customer service managers and employees, junior sales and marketing representatives, mid-level employees being groomed for management, and executive support staff. Recommended size: up to 6 people.
Large Group (7+) Workshops (4-8 hours)
- Abbreviated videotaped exercises
- Content and message development strategies and exercises
- Interactive skill building
- Peer evaluation and feedback
- Interactive practice in media communication principles
- Media relations overview
- Message development exercises
- Samples of real television interviews
Large Group Workshops are general sessions designed to give a large group an overview of the topic. Attendees participate in interactive exercises, group brainstorming, limited individual on-camera work, and peer evaluation.
Review PR and market positioning
Prior to the initial training we will review all of your current public relations and marketing materials and ask you for your goals and objectives for the training. Our goal is to learn as much as possible about your public relations and presentation objectives in order to design training that fits your needs.
Intended audiences
Large Group Workshops can benefit industry and trade organizations, business and professional groups, non-profits and community groups, and businesses and organizations that want to give their people an overview of effective presentation skills and strategies
Webinars
Save time and travel expenses and make the most of new virtual learning technology. Lorraine is a Certified Virtual Facilitator through Netspeed Learning Solutions and offers customized on-line learning sessions.
Learn new skills quickly and economically.
Lorraine is also a contributing expert at www.BusinessExpertWebinars.com
Contact Lorraine for specific webinar options.
Phone Coaching
Clients from around the world have benefited from Lorraine’s ability to coach them over the phone and on-line. Affordable technology makes it possible to work on your speaking skills in new and innovative ways!
Schedule Training
The best way to bring training on Presentation Skills, Media Interview Skills, Crafting an Elevator Speech, Message Development and Crisis Communication to your organization is to contact Lorraine Howell. Brief her on your specific goals, and the key staff and teams who will participate in the training sessions. She will work with you to design training that uniquely addresses your organization’s objectives and training requirements.
These sessions are typically not open to the general public. We invoice for services provided; we also accept major credit cards.
Call Lorraine at (206) 447-1375, e-mail her at lorraine@mediaskillstraining.com, or use the online form.