I once believed that media interviews were controlled exclusively by the producer. However, Lorraine’s insight into how the media operates and how to make a message memorable in a very short timeframe helped me assume responsibility. Now I know how to collaborate with the media and craft the whole segment, to the delight of the producers. I recommend Lorraine wholeheartedly to all my friends and associates.
Mikelann Valterra, Founder
Women’s Earning Institute

Lorraine understands the essentials of effective media communications. She has the keen ability to recognize and develop talent. More importantly, she instills confidence and makes everyone around her better. She is the best!
John Burris,
Civil Rights Attorney and Media Legal Analyst

Read more testimonials »

  • Prepare for the unexpected.
  • Create a plan so your team knows what to do and what to say in a crisis.
  • Stay pro-active, calm and focused, when a crisis hits.
  • Develop techniques and strategies for surviving a crisis with your integrity and your company intact, while maintaining the trust of your customers, employees and the general public.

The benefits of being prepared for a crisis, especially in these times, cannot be overestimated. Are you ready? Do you know what you would say or do if the worst happened to you or your company? Being well prepared to handle a crisis is the best insurance your company can have.

The key to successful communication during a crisis is planning: What could go wrong? If it did, how would you handle it? What’s the most effective way to work with the media? Is your team ready for a worst-case scenario? If you plan response strategies — including press conferences, press statements, and interviews — for all the “what if’s”, you will be ready for anything. And even if the unexpected happens, you will have a framework for responding in a credible way, which is 90% of the heavy lifting.

After more than 12 years in major market television production, Lorraine Howell knows how the media reacts during a crisis and how you can have the media be your ally, not your enemy.

Lorraine will help you identify scenarios where crisis communication skills play a crucial role for you and your staff. She will design training that uniquely addresses your organization’s objectives, needs and training requirements.

Format options include:

  • One-on-one executive coaching
  • Small group seminars

    • Sessions for large groups available on request.

    Schedule Crisis Communication Training

    Contact Lorraine Howell to bring crisis communication training to your organization. Call her at (206) 447-1375, e-mail her at lorraine@mediaskillstraining.com, or use the online form.