Do you know why your customers buy?

I attended a business seminar recently and the featured speaker was Patrick Renvoise, founder of SalesBrain and author of the book “Neuromarketing.” It turns out that we are very predictable when it comes to buying decisions.  The best marketers and advertisers have become experts on how our brains work and what “buttons” push that make us buy things.

Patrick calls it our “old brain.” You may have heard of it as the reptilian brain, the part of our brain with the basic fight of flight instincts.  Successful marketing appeals to that part of our brain and Renvoise say there are six stimuli we need to incorporate into our marketing to compel our customers to buy.

The concepts are simple, however the ability to execute successfully are a little more complex.   For more about Patrick’s neuormarketing approach, click here to visit his website