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Media Skills – Listen up Your Holiness!

You may recall hearing about the catch phrase “duck, cover, and hold!”  It was a strategy taught to millions of school children in the 1950′s to protect themselves in the event of a nuclear attack.  Some of you may be old enough to remember the drills, the rest of you may have seen it in documentaries about the Cold War.  Looking back, it seems like a totally ridiculous idea, but it seemed to give a fearful public something to do and distract them from asking tough questions about the threat of nuclear war.

I’m reminded of that phrase as I watch the current sex abuse scandal that is enveloping the Vatican and the rest of the Catholic Church.  And just as idiotic as it was in the 1950′s, “duck, cover, and hold!” is not going to work in this instance.  There is no way of stopping the momentum that abuse victims have worldwide.  The only thing that works in a crisis is truth and transparency, and the sooner the better.

And the response has to have more substance and authenticity than the formulaic public apologies we are now seeing from celebrities and public figures like Tiger Woods.  Get real people…and Your Holiness!

Yes, it’s difficult to come clean, admit wrongdoing and shine a light on the ugliness, but attacking the media or the advocates of the victims only exacerbates the problem, it’s throwing gasoline on the fire!

How many institutions and individuals insist on stonewalling or lashing out when hit by a crisis?  How many leaders will continue to insist they are above scrutiny or the law?

Given Pope Benedict’s history and personality, it’s not likely he’s going to bend on this.  I hope I’m wrong.  However, watching what he and his defenders are doing is a great example of how NOT to handle a crisis!

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