Media Relations – Does BP Get a Mulligan?
So Tony Hayward is out as CEO of BP. No surprises there. He’s being shipped off to Russia. Wonder if he’ll ever get his life back? Robert Dudley is taking over and is the first American to do so. Dudley has already had a positive impact. He seems to get it when it comes to understanding how the “small people” feel about BP. However it doesn’t mean BP now gets a free pass or a do-over with the public. The company’s reputation will be forever stained with their initial response and Hayward’s bungling of the situation. Like the oil in the water, it may take generations before there’s a clean feeling about BP in the public’s perception.