“Your little book was a big hit in my course” says Kathy Berggren, who teaches communications at Cornell University. Using my framework for getting to the “meat of the matter” Kathy’s students were able to experiment with creating effective statements about themselves which they can use in a variety of ways including looking for  work.  They also suggested that I include more details about using the elevator speech for personal branding, job searching, and career transitions.  Great feedback and I am working on the second edition of the book right now and was planning a chapter on how to craft an elevator speech for job hunting!  Thanks to Kathy and her students!  And they will continue to use my little book at Cornell University! Yowser! That’s way cool!