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Crisis Communications – Tiger is human after all!

Today Tiger Woods came out! He’s not perfect after all. Of course we all knew that. We have been making sport of trying to prove it every since he became the best at what he does.

Does he owe us every sordid detail of his private life? No! Does he owe us anything at all? No! As a professional athlete we expect him to do his best on the golf course. That’s it!

The biggest mistake he made is how he handled the media circus. If he had said initially what he said today, that might have ended sooner.

I say let him be and do what he needs to do to repair his relationships in private. And for the rest of us I say…”let he/she who is without sin…! You know the rest!

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