They must be congratulating themselves at Fox for scaring all those important people they love to hate into over-reacting and making stupid decisions.  I’m not sure anyone will learn from this experience.  And I do hope Shirley makes a bundle out on the speaking circuit.  Her story was compelling before this episode. Imagine what she can say now!

My question is was it really necessary to put those words up on the screen?  Did having those sentiments written out on slides help Jobs make his case?  Seems to me it was a classic misuse of Keynote, Apples equivalent of PowerPoint!  And I think it diminished his credibility.

When you have something important to say, you want the communication to be between you and your audience, not between the slides and your audience.  Just because you have all the bells and whistles, it doesn’t mean that’s the best way to deliver your mea culpa!  Get real, stay connected to the people who are important to your company.  Don’t do a “dog and pony show” when you are addressing problems. You risk insulting your audience at a time when they are not happy with you in the first place.  Resist the temptation to let your slides do your talking.

Jobs has a great reputation as a speaker. He’s cool under pressure, never uses notes, and connects extremely well with his audiences.  But you really get a clear picture of a person’s true personality and sensibilities when they are responding to negative press.  If Apple has a few more public difficulties and Jobs continues to react defensively, he could join the pantheon of superstars who fall hard because they lost touch with the integrity that attracted followers, customers, and all the accolades.

What also caught my attention was their statements about how the media does not do a good job of vetting these “experts,” most of whom are paid by or have their “research” funded by companies who want a desired outcome.  Because journalism and journalists are under dire economic pressure, we as citizens need to become much more media literate, looking beyond the headlines, doing more digging when we see or read controversial stories in the media.  Who are the talking heads out there making pronouncements about what is going on?  Who pays for their opinion or expertise?

I had my own brush with a similar situation.  Someone I met at a networking event a few years ago asked if I would  help them prepare for a series of presentations.  Turns out a large corporation had hired this person to go out into regional communities as an “expert” and persuade audiences on the company line, to avoid restrictive regulations by local governments.  I was fortunate the person didn’t ask me again and I didn’t have to turn them down as a client.  At the time, I remember clearly wondering how this smart accomplished person would consider being a spokesperson in such an unethical way by not disclosing their relationship to the company.

It used to be that the media was our watchdog on these types of stories.  I think the watchdog needs a watchdog and it has always been us!!!

The book is available everywhere. Here’s a link to it at Amazon where you can also see a short video with co-author Naomi Oreskes.

Also coming soon is the second edition of my book. It has a new chapter on the elevator speech and personal branding and some new tips in the media section on new web and social media.

It’s already available as an e-book on my site. We’ll have the actual books available by the end of July.

I was reminded of the catchy phrase when I saw the headlines about all the women around the country who won elections on Tuesday.  The one standout for me was Meg Whitman.  Politics aside, it was amazing that she spent close to $100 million bucks of her own money during the campaign.  Now that’s coming a long way baby!!!  Not sure it’s all that good for the democratic process.  But I do think it’s great that a woman was a tremendous corporate success and has the resources to go for something else she believes in. Regardless what the people of California decide, Meg Whitman deserves credit for smashing another glass ceiling!

The same is true for Helen Thomas.  I met her in the mid-1990’s when she was covering the Clinton administration.  She was a great guest on our morning news show when we broadcast from the White House lawn. I had the pleasure of talking with her before and after her interview.  She was knowledgeable, feisty, and never afraid to ask the tough questions.  She was a trailblazer who made it possible for many more women journalists to move beyond covering the society pages.  But maybe she stayed just a little too long.

How do we know when it’s time to hang ‘em up?  It may be a bit easier for athletes to know, because the body often gives out before the heart gives up.  For the rest of us, I don’t know.  Hopefully we’ll learn something from Helen Thomas, not the least of which is not to say dumb and offensive things in public!

I’m reminded of that phrase as I watch the current sex abuse scandal that is enveloping the Vatican and the rest of the Catholic Church.  And just as idiotic as it was in the 1950’s, “duck, cover, and hold!” is not going to work in this instance.  There is no way of stopping the momentum that abuse victims have worldwide.  The only thing that works in a crisis is truth and transparency, and the sooner the better.

And the response has to have more substance and authenticity than the formulaic public apologies we are now seeing from celebrities and public figures like Tiger Woods.  Get real people…and Your Holiness!

Yes, it’s difficult to come clean, admit wrongdoing and shine a light on the ugliness, but attacking the media or the advocates of the victims only exacerbates the problem, it’s throwing gasoline on the fire!

How many institutions and individuals insist on stonewalling or lashing out when hit by a crisis?  How many leaders will continue to insist they are above scrutiny or the law?

Given Pope Benedict’s history and personality, it’s not likely he’s going to bend on this.  I hope I’m wrong.  However, watching what he and his defenders are doing is a great example of how NOT to handle a crisis!

If I were coaching Ms. Pelosi, I would give her kudo’s for bridging back to her main points and being very disciplined and not rising to the bait by revealing any harsh feelings she may have about the grueling process she had just witnessed.  However, there’s one behavior that distracts from Ms. Pelosi’s message and that’s the constant smile that she wears in all of her media interviews.  Sometimes it looks like her face has been cast in plaster and the smile sits there without regard to any human emotion.

For people who are regularly in the media spotlight and talking about controversial issues, instead of a constant smile, I suggest they create a warm and friendly demeanor.  Smiling all the time is not natural.  But if you can think “warmth and friendliness” it looks more authentic to the viewing and listening audience.  Smile if it comes naturally and the rest of the time, be yourself and think “warm and friendly!”