What are some ideas for connecting with your audience?

An audience needs to feel right away that you are interested in them and that you have taken the time to find out more about them and their concerns. Your audience also wants something of value or something they can use in exchange for their time and attention. If you can demonstrate you understand them and their interests they will feel connected.

Strategies for making the connection

• Tell a relevant story from your own experience or theirs
• Explain your purpose and what you see as the value to them
• Talk about what you have in common with them
• Capture their imagination with a bold statement or vision
• Create an interactive element to get them involved and to give you feedback